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A CIRANO Researcher since 2017, Bernard Korai is Associate Professor in the Department of Agricultural Economics and Consumer Sciences at Université Laval. He is also responsible for the Chaire de leadership en enseignement sur la consommation et le développement durables.
Holding a Ph.D. and MBA in Marketing from Université Laval, his scientific activities focus on the behavior of the consumer, from a consumer-organization perspective. In addition, he is interested in consumer behavior in services and more specifically in funeral services.