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Territorial brands are strongly favoured by the Quebec government to promote local buying. These include Agneau de Charlevoix, Saveurs du Bas-Saint-Laurent or Aliments du Québec. Have these initiatives really been successful?
In « Les marques territoriales dans le secteur bioalimentaire: un outil pour favoriser l’achat local et de proximité », Bernard Korai and Rémy Lambert from Université Laval answer this question and propose several avenues of reflection to help the bio-food sector better structure the development and management of territorial brands and ensure that they become an increasingly important part of Quebecers' consumer habits.