Les marques territoriales dans le secteur bioalimentaire : un outil pour favoriser l’achat local et de proximité
In its 2018–2025 Bio-food Policy, the Quebec government aims to make “buying locally” one of the cornerstones of economic and social prosperity. Territorial brands are strongly favoured to promote local buying. These include initiatives such as Maïs sucré de Neuville, Agneau de Charlevoix, Saveurs du Bas-Saint-Laurent, Mauricie Gourmande or Aliments du Québec.
Have these initiatives really been successful? In this study, the authors answer this question and propose several avenues of reflection to help the bio-food sector better structure the development and management of territorial brands and ensure that they become an increasingly important part of Quebecers' consumer habits.