Food Distribution, Retail Management, Customer Satisfaction, Consumer Behaviour, Leisure Activities


JoAnne Labrecque (Ph.D. Cornell), is a Professor in Marketing at HEC Montréal since 1991. She teaches courses on Retail Management in the BBA program and Food Marketing and Distribution in the MSc program. Her research focuses on a variety of topics related to innovation in the food sector, product category management, satisfaction, value chain, sustainable development and, most importantly, analysis of consumer behavior towards various categories of food – functional, organic, fair or genetically modified – and health perceptions. She has authored several expert reports and is a member of various boards in companies that are specifically involved in the food and retail sectors. She is also a member of the INAF.

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CIRANO Publications by JoAnne Labrecque

1 to 3 of 3 results

Compétitivité du secteur agroalimentaire à l’heure du commerce électronique

Maurice Doyon, Geneviève Dufour, Raymond Dupuis and JoAnne Labrecque

Agriculture, Competition, Regional Development, Innovation and Digital Transformation

Approvisionnement du marché alimentaire québécois : des stratégies gagnantes

Maurice Doyon, Jean-Claude Dufour, Raymond Dupuis and JoAnne Labrecque

Agriculture and Competition

Mesure des propensions individuelles à payer pour les aliments fonctionnels : Une approche expérimentale auprès de consommateurs français

Maurice Doyon, Céline Jullien and JoAnne Labrecque

Agriculture and Experimental Economics
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