Member's Details
HEC Montréal
514 340-6800
514 340-5631
Ph.D., Consumer Economics, Cornell University
Associate Professor
Department of Marketing
HEC Montréal
Domain(s) of interest
Food Distribution, Retail Management, Customer Satisfaction, Consumer Behaviour, Leisure Activities
JoAnne Labrecque (Ph.D. Cornell), is a Professor in Marketing at HEC Montréal since 1991. She teaches courses on Retail Management in the BBA program and Food Marketing and Distribution in the MSc program. Her research focuses on a variety of topics related to innovation in the food sector,...

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