This text presents ten Quebec examples on green profitability. Managers concerned with the quality of the environment may find new ideas and arguments to convince their colleagues in being proactive in this matter. However, before presenting these examples, we must put the issue in a more general context and explain why what has long been seen as a cost can now appear in a new light. Following, will be a presentation of ten examples which have been grouped by industrial sectors. Finally, we make an attempt to discern the0501n tendencies or the common characteristics of these examples.