This study investigates the potential of machine learning (ML) methods to enhance the estimation of the gravity model, a cornerstone of international trade analysis that explains trade flows based on economic size and distance. Traditionally estimated using methods such as the Poisson Pseudo Maximum Likelihood (PPML) approach, gravity models often struggle to fully capture nonlinear relationships and intricate interactions among variables. Leveraging data from Canada and the US, one of the largest bilateral trading relationships in the world, this paper conducts a comparative analysis of traditional and ML approaches. The findings reveal that ML methods can significantly outperform traditional approaches in predicting trade flows, offering a robust alternative for capturing the complexities of global trade dynamics. These results underscore the value of integrating ML techniques into trade policy analysis, providing policymakers and economists with improved tools for decision-making.