If consumer behavior is of interest for research in management, employees behavior is still neglected. The development of studies on firm's responsibility is done in consideration that the firm is a global entity and a unit. The point of view of this paper is that the actions of few employees could be agglomerated to sustain the global politic of firms in their sustainable development. In that, this article proposes a review and a modelization of the employees responsible behavior at work based on consumer behavior and marketing research.