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  3. Verena Gruber
verena.gruber@cirano.qc.ca
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Biography

Associate Professor at Em Lyon business school and researcher at CIRANO.

Holder of a Ph.D. in Economics and Social Sciences (Marketing) from the Vienna University of Economics and Business, Verena Gruber was an associate professor in the marketing department at HEC Montreal and is affiliated with the Pôle e3c (Expertise in Energy and Environment). Her expertise lies in the area of consumer behaviour, with a particular focus on sustainability. She has been involved in several research projects related to this field, and more specifically in conducting field experiments with BIXI and Communauto, in order to understand how to get users to adopt more sustainable behaviors.

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CIRANO Publications by Verena Gruber

As an author

1 to 4 of 4 results
RP

Pratiques et tactiques de vente des concessionnaires automobiles au Québec

Verena Gruber, Ingrid Peignier and Charlotte Dubuc

Sustainable Development
RP

Analyse des motivations d’achat de camions légers au Québec

Verena Gruber, Ingrid Peignier and Elinora Pentcheva

Environment
RP

Interventions to reverse the trend towards light-duty trucks in Canada

Verena Gruber, Ingrid Peignier, Elinora Pentcheva and Anshu Suri

Sustainable Development
RP

Analyse des motivations d’achat de camions légers au Canada

Verena Gruber, Ingrid Peignier, Charlotte Dubuc, Yann-Édouard Cayard and Elinora Pentcheva

Sustainable Development

Pratiques et tactiques de vente des concessionnaires automobiles au Québec

Analyse des motivations d’achat de camions légers au Québec

Interventions to reverse the trend towards light-duty trucks in Canada

Analyse des motivations d’achat de camions légers au Canada

See more publications

News

March 20, 2023

Publication of a new CIRANO report on SUV use in Quebec

All news

Events

As a speaker

September 6, 2023

[DELAYED] Light trucks in Quebec - an analysis of buying motivations and retailers' sales practices

March 28, 2023

External Activity: SUV Purchase Motivations and Usage Across Canada (english)

June 16, 2021

Webinar: A better understanding of SUV purchase motivations in Canada

CIRANO Projects

Sales practices and tactics of car dealerships

Pratiques et tactiques de vente des concessionnaires automobiles au Québec - Publié le January 10, 2024

Verena Gruber, Ingrid Peignier, Charlotte Dubuc

Understanding the perceptions and purchasing motivations of Quebecers

Analyse des motivations d’achat de camions légers au Québec - Publié le March 20, 2023

Verena Gruber, Ingrid Peignier

Analysis of SUV purchase motivations in Canada Phase 2: experimentation experimental test of educational messages/ public policy interventions

Interventions to reverse the trend towards light-duty trucks in Canada - Publié le December 23, 2021

Ingrid Peignier, Verena Gruber

Agri-Food

Analysis of SUV purchase motivations in Canada

Analyse des motivations d’achat de camions légers au Canada - Publié le May 25, 2021

Ingrid Peignier, Verena Gruber