Quantitative Aspects of Marketing, Psychological Models of Consumer Behaviour


Ulf Bockenholt is the John D. Gray Professor of Marketing at the Kellogg School of Management. He has published widely in marketing, psychology, economics, and statistics journals. His main research interest is in the development and application of statistical and psychometric methods for understanding consumer behavior and improving marketing decision-making. Areas of recent research include the modeling of response biases in self-reports, consumer choice processes for medical and financial decisions, affective and motivational influences in judgment and choice, (mist)trust-induced information-processing mechanisms and the effects of imagery on persuasion processes.

Currently, Ulf Bockenholt serves as Associate Editor of Psychometrika, Behaviormetrika, and the Journal of Behavioral and Educational Statistics as well as on the Editorial Review Board of the Journal of Marketing Research. He is a Past Editor of Psychometrika, a Past President of the Psychometric Society, and a Fellow of the Association of Psychological Science. He received his PhD from the University of Chicago.
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