Member's Details
Northwestern University
847 467-2054
847 491-2498
Ph.D., Research Methodology and Quantitative Psychology, University of Chicago
John D. Gray Professor of Marketing
Kellogg School of Management
Northwestern University
Domain(s) of interest
Quantitative Aspects of Marketing, Psychological Models of Consumer Behaviour
Ulf Bockenholt is the John D. Gray Professor of Marketing at the Kellogg School of Management. He has published widely in marketing, psychology, economics, and statistics journals. His main research interest is in the development and application of statistical and psychometric methods for...

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