Consumer Decision-making, Impact of benchmarks in the evaluation of products and services


H. Onur Bodur has a Ph.D. in Marketing from Virginia Tech, and is Associate Professor at the John Molson School of Business – Concordia University. His research interests are in the area of consumer decision making. More specifically, he is interested in reference dependence and customer satisfaction, group decision making, preference evolution during the decision making process, and bayesian decision theory.
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