Consumer decision making, its managerial and public policy implications, socially responsible consumption and marketing practice, visual attention in retail environment, social influences on individual and joint consumer decisions, consumer responses to price and price information


A CIRANO Researcher and Fellow since 2001, H. Onur Bodur is Associate Professor in the Department of Marketing at the John Molson School of Business of Concordia University.

Holding a Ph.D. in Marketing from the Virginia Polytechnic Institute and State University, his main areas of interest are reference dependency and consumer satisfaction, reference pricing, group decision making, changing preferences in the decision-making process, and Bayesian decision theory.

H. Onur Bodur joined Concordia University in 2000. His main area of research is consumer decision making and its implications for public policy and marketing. His research focuses on in-store effects on purchasing decisions, socially responsible consumption and marketing practices, social influences on consumer choices, and consumer reactions to price information. In his research, he uses a number of different methodologies that include laboratory experiments, surveys and field studies using self-assessments, behavioural observations and neurophysiological measures. His research has implications for brand management, product design, online and offline retailers, product placement, pricing, online consumer environments and the promotion of socially responsible consumption and positive health behaviours. He actively supervises research projects at the master's and doctoral level, and organizes professional development and training workshops for researchers.

He has taught at the undergraduate and graduate levels and his teaching portfolio includes courses on consumer behaviour, marketing management, marketing research, pricing, research methodology, social responsibility and public policy issues in marketing.

His research has been funded by SSHRC, FQRSC, Bell, CRIR, DOCSE and other private companies. He has presented his work and chaired sessions at internationally renowned academic conferences such as CAB, CPA, EMAC and Marketing Science.

His publications have appeared in the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Retailing, Psychology & Marketing, Journal of Business Ethics.

He is also the co-author of Effective Marketing Research in Canada.

He has been nominated several times for the John Molson School of Business Best Teacher Award.  

He was Director of the Centre for Multidisciplinary Behavioural Business Research (CMBBR).

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