Member's Details
Concordia University
514 848-2424 p2903
Ph.D., Marketing, Virginia Tech
Associate Professor
John Molson School of Business
Concordia University
Domain(s) of interest
Consumer Decision-making, Impact of benchmarks in the evaluation of products and services
H. Onur Bodur has a Ph.D. in Marketing from Virginia Tech, and is Associate Professor at the John Molson School of Business – Concordia University. His research interests are in the area of consumer decision making. More specifically, he is interested in reference dependence and customer...

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