The Dairy Farmers of Canada (DFC), working on behalf of dairy producers, invest considerable sums of money in marketing activities for various dairy products. While previous studies (recently by Kaiser, Cranfield, and Doyon, 2006, 2007 and 2010) suggest that investment in generic fluid milk and cheese advertising and promotion does, indeed, generate a positive net return, sufficient time has lapsed to warrant a re-evaluation of these efforts. Moreover, the availability of a new source of data allows to a different type of modeling and the inclusion of more detailed household data.

This study estimates demand systems for Ontario and the Maritimes using data from A.C. Nielsen (i.e. Homescan) and data provided by DFC. It also estimates a demand systems for cheese in Canada (without Quebec) also using data from A.C. Nielsen (i.e. Homescan) and data provided by DFC. The Almost Ideal Demand System (AIDS), which allows estimated elasticities to vary over time, will be used in the econometric analysis. Based on these demand systems, simulation are used to undertake the calculation of return on investment.

Voir le document

Dernières publications

2017MO-03 MO
Méthodes avancées d’évaluation d’investissements / Advanced Methods of Investment Evaluation - Tome 2
Marcel Boyer
Voir le document

2017MO-02 MO
Méthodes avancées d’évaluation d’investissements / Advanced Methods of Investment Evaluation - Tome 1
Marcel Boyer
Voir le document

2017s-08 CS
An experimental investigation of rating-market regulation
Claudia Keser, Asri Özgümüs, Emmanuel Peterlé et Martin Schmidt
Voir le document

2017s-07 CS
Statistical tests of the demand for insurance: an “all or nothing” decision
Anne Corcos, François Pannequin et Claude Montmarquette
Voir le document

2017RP-02 RP
Politiques favorables à l’innovation en santé
Nadia Benomar, Joanne Castonguay, Marie-Hélène Jobin et François Lespérance
Voir le document


Centre interuniversitaire de recherche en analyse des organisations
1130 rue Sherbrooke Ouest, suite 1400
Montréal, Québec (Canada) H3A 2M8
(514) 985-4000
(514) 985-4039
reception@cirano.qc.ca

© 2017 CIRANO. Tous droits réservés.



Partenaire de :